About HTL Designs
HTL Designs, a passion project by Holistic Thought Labs, aims to design with purpose bringing compelling imagery to unsuspecting shirts, hoodies, mugs, pillows, and any other printable product. Our illustrators and designers carfully craft custom graphics that can convey social commentary or simply anticipate upcoming trends or create their own. We put our own twist on things; we love taking known staples like floral prints and reinventing them like drawing with a tattoo aesthetic and geometric shapes (e.g our Spring 2023 collection).
We back a cause too with many of our team members still in Ukraine, we place an emphasis on acknowledging the atrocities still happening. Our #supportUkraine fundraiser collection will donate all profits to humanitarian and miliary aid. Please read about the designers who have brought our featured collections to life!
Our designers
Tata Rusina
A life-long artist, Tata brings an exceptional talent and unique perspective to everything she illustrates. With over 12 years experience, she primarily works as a digital illustrator and graphic artist, but has branched out to conducting photoshoots for brands/stores or simply spending her downtime painting in different mediums.
Tata with her vivid creativity has collobarated and illustrated the finalized visions for the "Winter 2023" and "Banksy Inspired" collections. Living in central Ukraine, she has front row seat to all the insanity happening during the Ukraine-Russo War and has captured the raw emotions in her illustrations for the #supportUkraine collection.
Mike Protsenko
Mike is also a visual artist based in Ukraine. He's been drawing since he was a child and studied art and graphic design in college. Over the years he's amassed much invaluable experience in 2D and 3d design and has shown his natural ability and eye for design.
As HTL's lead UI/UX designer, Mike has influenced and crafted the branding and website UI for this store. He's even shared a collection of illustrations he did some years ago on robots. We thought they needed to be seen and ultimately belonged on t-shirts and hoodies.